Every single piece of content you see around you, like photos or videos in social media, sponsored links, training videos, testimonials and even live events, all of it pretty much requires a human being interacting with the subject matter. This is all casting. Someone selects those humans to be in the content they are creating. Before it was professional models and actors, but as we move towards more realistic representation of life, audience demands more authentic people that are truly connected to what they are talking about. Just regular people in the community with the right story. Right now a lot of brands are using content and likeness of people for free or for the fraction of the cost that they’d pay a professional model. We can change that by educating the community about talent casting and getting the community reimbursed fairly for sharing their skills, time and likeness.